Hey there, I’m Omer 👋
A multidisciplinary, self-taught and tech-focused designer with over 8 years of experience crafting intuitive, high-impact digital products. I specialize in solving complex problems through simple, human-centered design - guided by evidence-based decisions, testing & iteration.
Beyond pixels, I believe in close, cross-functional collaboration with PMs, developers, and executive stakeholders. My goal is to bridge the gap between user needs and business strategy to ship great products.
Read, listen & watch more about me
Side Project & Career: The Connection Between Passion & Workראיון טוב • Podcast • 2026
Meetup #40 recordingStartup Designers • Video • 2026
The value of side project as a career boosterDesign Club • Podcast • 2026
Why a side project is your ace in finding a jobCreate • Article • 2026Beyond work
Started design at ~15 🎨 Married to Orit 💜 Tokyo 🐶 Swimming 🏊🏽♂️ Former DJ 🎧 Casual photography 📷
Experience
Senior Product Designer & Design System Lead
Similarweb • 2024 - Present
Designing complex data systems, focuses on core products and creating intuitive, data-driven experiences that simplify decision-making and enhance usability. Collaborates closely with developers, product managers, and stakeholders to translate product requirements into clear, actionable user interfaces. Additionally, leads Similarweb’s design system, driving improvements in usability, accessibility, and consistency across the company’s products.
Product Designer
KELA • 2022 - 2024
Sole product designer in the cyber intelligence field. Conducting various research, creating and maintaining the design system, designing all of the platform experiences, such as dashboards, search and monitors. A part of the product team and working closely with the development team.
UX Designer
Minute Media • 2023 • Internship
As part of my B.A. in Psychology & HCI studies at The Academic College of Tel-Aviv, Yaffo, I participated in a practical internship. We performed an end-to-end project on a company-provided product problem, including market research, interviews, prototyping, UI design and testing.
Product Designer
dayzz • 2018 - 2022
Sole designer, creating the product’s UX and design (UI), conducting research, designing marketing materials, working with development, product and marketing teams as well as with senior management.
Graphic Designer
Israel Print Center • 2016 - 2018
Providing graphic design services to a variety of clients and fields. Creating print and multimedia campaigns. Full communication and project management for customers. Deep understanding of complex printing processes.
Education
B.A. in Psychology & UX (HCI)
The Academic College of TA Yaffo • 2020 - 2023
Combining a strong foundation in psychology, statistics, and advanced research methods with Human Factors and HCI to deeply understand and design for complex systems.
Diploma
Mentor • 2017 - 2018
Interactive design, Web development & Graphic Design.
Teaching & Mentoring
Mentor
Similarweb • 2025 - Present
Leading AI & product building hands-on, practical mentoring sessions to various Similarweb employees. Together we break challenges down, move quickly from thinking to doing, and turn ideas into real projects through practical tips, honest feedback, and collaborative brainstorming.
Teaching Assistant
The Academic College of TA Yaffo • 2023 - Present
Collaborating with faculty, I support students through their coursework, lead select lectures, and evaluate their final projects. I also mentor student teams during their practical internship, guiding them as they build real-world products with industry partners.
Mentor
Startup Designers • 2020
Providing guidance and assistance to members of the community regarding portfolios, projects, resumes, design tools and career development.
Testimonials / Here's what a group of talented people have to say about me
Omer is a true design Swiss Army Knife: he can do marketing, UX, UI, wireframes and copy; he can create detailed, granular, pixel-perfect design systems in the morning and super quick-and-dirty wireframes in the afternoon; and above everything else, he's proactive, pushy (in a good way!), and can make things happen. He was a sole, part-time designer in a messy and agile setting - but knew exactly how to make the most out of it and how to move the needle with great results!
Raveed Laeb
VP Product @ KELA
Very impressive, both the volume of work and its quality, also the attention to detail and the depth of thought behind it, your presentation is very beautiful. The presentation was both visual and in terms of its storytelling, well organized, there are a lot of interesting ideas that you suggested. You took the project with both hands and squeezed all the juice out of it. It makes me very excited to see it. You were confronted not only with the collaboration in terms of transferring the tasks from one to the other, but also through the reinforcements and thinking about analytics and how everything must be backed up by data and rewards for users. I really liked the prototype, its story. The integration with Slack is very clever, I don't think we even thought about it when we were talking about the notifications all the time - so inhale.
Michal Turjeman
VP Design @ Minute Media
I'm very impressed with your work. This is the best work in the course, and one of the best I've seen in the first submission of this course. Once again, you've done an excellent job in meeting the requirements.
Ofer Monar, Ph.D.
Head of UX Specialization @ Academic College, TLV-Yaffo
Being the sole designer in a startup involves a significant responsibility. As Omer’s manager, I had the honor to work with a unique product designer with an amazing personality. A true team player, providing services from A to Z at the speed of light. I have witnessed outstanding design skills and varied UX-UI solutions to complex problems meeting both users’ and business needs. Omer has raised the bar of the company’s workflows and software tools, in order to boost productivity and design excellence.
Michal Yahav Priva
Head of Product @ dayzz
I'm impressed by Omer's creativity, accuracy, and passion for achieving the end goal. The design and characterization were executed in a professional, efficient, and orderly manner. Our work with Omer resulted in the development of a new and intuitive experience, leading to a significant transformation in the digital platforms' level of service. We would like to thank you for all the questions, discussions, and ideas that ultimately brought us to this point.
Hagay Bauman
VP Digital BizDev @ Tari Al Aboker
Omer is a true design Swiss Army Knife: he can do marketing, UX, UI, wireframes and copy; he can create detailed, granular, pixel-perfect design systems in the morning and super quick-and-dirty wireframes in the afternoon; and above everything else, he's proactive, pushy (in a good way!), and can make things happen. He was a sole, part-time designer in a messy and agile setting - but knew exactly how to make the most out of it and how to move the needle with great results!
Raveed Laeb
VP Product @ KELA
Very impressive, both the volume of work and its quality, also the attention to detail and the depth of thought behind it, your presentation is very beautiful. The presentation was both visual and in terms of its storytelling, well organized, there are a lot of interesting ideas that you suggested. You took the project with both hands and squeezed all the juice out of it. It makes me very excited to see it. You were confronted not only with the collaboration in terms of transferring the tasks from one to the other, but also through the reinforcements and thinking about analytics and how everything must be backed up by data and rewards for users. I really liked the prototype, its story. The integration with Slack is very clever, I don't think we even thought about it when we were talking about the notifications all the time - so inhale.
Michal Turjeman
VP Design @ Minute Media
I'm very impressed with your work. This is the best work in the course, and one of the best I've seen in the first submission of this course. Once again, you've done an excellent job in meeting the requirements.
Ofer Monar, Ph.D.
Head of UX Specialization @ Academic College, TLV-Yaffo
Being the sole designer in a startup involves a significant responsibility. As Omer’s manager, I had the honor to work with a unique product designer with an amazing personality. A true team player, providing services from A to Z at the speed of light. I have witnessed outstanding design skills and varied UX-UI solutions to complex problems meeting both users’ and business needs. Omer has raised the bar of the company’s workflows and software tools, in order to boost productivity and design excellence.
Michal Yahav Priva
Head of Product @ dayzz
I'm impressed by Omer's creativity, accuracy, and passion for achieving the end goal. The design and characterization were executed in a professional, efficient, and orderly manner. Our work with Omer resulted in the development of a new and intuitive experience, leading to a significant transformation in the digital platforms' level of service. We would like to thank you for all the questions, discussions, and ideas that ultimately brought us to this point.
Hagay Bauman
VP Digital BizDev @ Tari Al Aboker